dc central kitchen
I worked on the Development team at DC Central Kitchen (DCCK), a workforce development nonprofit and leading community kitchen, as a Marketing Coordinator and Design and Digital Media Specialist. In both my roles, I supported the team with graphic and digital design, promoting the work of this globally-recognized organization. I supported multiple programs with internal and external marketing materials and collateral, while simultaneously leading the content creation and drafting of our social media and email content calendar.
dc central kitchen's happy hour hop
a round-robin style happy hour fundraiser, with 100% of profits benefitting DCCK's mission
I developed the identity and branding for the event, which included promotional materials, maps for event-goers, directional signage, and sponsor recognition.
annual fundraising campaigns
I worked as the lead designer on all fundraising appeals (fall, winter, spring, and pop-up campaigns) executed by the Development team. I conceptualized each appeal from start to finish, developing each appeal's visual identity and components, and using those elements to produce mailing packages, email design, and social media graphics.
social media content creation + curation
I was the primary content creator and curator for all four of DC Central Kitchens social media accounts, on Linkedin, Facebook, Twitter, and Instagram. In my time at DC Central Kitchen, I have helped grow our audience across platforms by nearly fifty percent. The style of DCCK's social media presence extended into the style of nearly all publications designed by our team.
the campus kitchens project
Though this program was absorbed by the Food Recovery Network in 2019, during my first year at DCCK, I developed much of the graphics and marketing materials for The Campus Kitchens Project, the national arm of DC Central Kitchen which takes place on college campuses across the country. I developed a pitch deck, social media graphics, flyers and promotional materials for chapters, and most of the iconography on their former website.
